2008在职联考英语10月3日每日一练
[font=Times New Roman]The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market. [/font][font=Times New Roman]In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting ([/font][font=宋体]报价[/font][font=Times New Roman]), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? [/font]
[font=Times New Roman]There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot. [/font]
[font=Times New Roman]Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations. [/font]
[font=Times New Roman]1. In making market investigation , one should_________. [/font]
[font=Times New Roman]A. get enough information concerned
B. advertise his products [/font]
[font=Times New Roman]C. produce high quality goods
D. none of the above[/font]
[font=Times New Roman]2. The word "indispensable" in the first line means_________. [/font]
[font=Times New Roman]A. impossible
B. essential
C. advisable
D. available[/font]
[font=Times New Roman]3 Which of the following statements is not true? [/font]
[font=Times New Roman]A. The relationship between market investigation and sales promotion is just as that of the lips and teeth. [/font]
[font=Times New Roman]B. It is impossible to succeed in selling a product without market investigation. [/font]
[font=Times New Roman]C. There are various ways of making market investigation. [/font]
[font=Times New Roman]D. Production goes before market investigation.[/font]
[font=Times New Roman]4. Making market investigation is very important because_________. [/font]
[font=Times New Roman]A. in market, goods on sale are numerous
B. every producer is facing keen competition [/font]
[font=Times New Roman]C. it can greatly promote sales
D. all of the above [/font]
[font=Times New Roman]5. All the following are channels to get market information except _________. [/font]
[font=Times New Roman]A. to have commercial counselor’s office of our embassies stationed abroad [/font]
[font=Times New Roman]B. to promote the quality of our own products [/font]
[font=Times New Roman]C. to send trade groups abroad every now and then [/font]
[font=Times New Roman]D. to have face-to-face talks with foreign businessmen[/font]
2008在职联考英语10月3日每日一练参考答案
[font=Times New Roman]1[/font][font=宋体]、[/font][font=Times New Roman]A[/font][font=宋体]答案在第二段中，“[/font][font=Times New Roman]In making investigations, we ought to get information about...[/font][font=宋体]”意思是在进行市场调研时，我们应该获取关于……的信息。所以答案选[/font][font=Times New Roman]A[/font][font=宋体]，意思是获得足够的相关信息[/font][font=Times New Roman]2[/font][font=宋体]、[/font][font=Times New Roman]B[/font][font=宋体]本题是考察词义，[/font][font=Times New Roman]"indispensable"[/font][font=宋体]词义是“不可缺少的；绝对必要的”。答案中[/font][font=Times New Roman]A. impossible[/font][font=宋体]是“不可能”；[/font][font=Times New Roman]B. essential [/font][font=宋体]是“基本的，必要的，实质的”；[/font][font=Times New Roman]C. advisable[/font][font=宋体]是“可取的”；[/font][font=Times New Roman]D. available [/font][font=宋体]“可利用的”，因此选[/font][font=Times New Roman]B[/font]
[font=Times New Roman]3[/font][font=宋体]、[/font][font=Times New Roman]D[/font][font=宋体]答案在第一段中，“[/font][font=Times New Roman]It would be impossible to succeed in selling a product without first investigating the market.[/font][font=宋体]”意思是如果首先没有进行市场调研几乎就不能成功的销售产品。答案[/font][font=Times New Roman]D[/font][font=宋体]说生产先于市场调研，显然是与原文相悖的。[/font]
[font=Times New Roman]4[/font][font=宋体]、[/font][font=Times New Roman]D[/font][font=宋体]题目问为什么做市场调查很重要。[/font][font=Times New Roman]A[/font][font=宋体]说是市场上的待售商品很多；[/font][font=Times New Roman]B[/font][font=宋体]说每个厂商都面临着激烈的竞争；[/font][font=Times New Roman]C[/font][font=宋体]说做市场调查可以大幅度提高销售量。这些都在文章中有所体现，因此选[/font][font=Times New Roman]D[/font][font=宋体]：以上都对。[/font]
[font=Times New Roman]5[/font][font=宋体]、[/font][font=Times New Roman]B[/font][font=宋体]答案[/font][font=Times New Roman]A[/font][font=宋体]、[/font][font=Times New Roman]C[/font][font=宋体]、[/font][font=Times New Roman]D[/font][font=宋体]均可以在原文第三段中得到印证。[/font][font=Times New Roman]B[/font][font=宋体]答案是提高自己产品质量，这显然是与问题要求“获取信息的渠道”不符的，所以选[/font][font=Times New Roman]B[/font]
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